Katja Fašink, CEO of key7 communications and cybersecurity (www.key7.si), President of PRCA Slovenia, and Crisis Communications Member Leader at Forbes Councils, following strong placements in 2021, 2022, and 2023, once again won the first prize for Best Crises Communication Leader and the second prize in the Leaders of the Future category, at this year’s World Communication Forum in Davos in Switzerland. She participated in a roundtable discussion, and according to the majority of participants, Katja was one of the most inspiring figures at this flagship annual event of the global PR industry, presided over by PR icon Maxim Behar. The DAVOS WCFA Summit & Awards program lasted for two days and brought together over 150 communicators from around the world.
Recently, Forbes Council described Katja Fašink as “Forged in Crisis, Leading with Purpose .” Within Forbes Councils, they celebrate bold innovators who rise to meet the moment and shape the future. A crisis-tested communicator with a proven record of international excellence, Katja has transformed complex challenges into opportunities for meaningful change, both in the energy sector and beyond.
Her company, Key7, founded in January 2024, is the culmination of years of close collaboration and an unrelenting pursuit of excellence. What began as a high-performing team handling critical infrastructure projects and navigating national-level crises has now evolved into a powerhouse firm renowned for its strategic communications, cybersecurity expertise, and forensic insights. Backed by former cyber-criminal police investigators and world-class professionals, Key7 offers high-stakes solutions with the precision of a special operations unit.
Photo: Tibor Golob
Of all the projects Katja is currently leading, none captures her vision more clearly than Gmedia, an ambitious new media platform dedicated to the global energy sector. Set to launch in late 2025, Gmedia addresses a long-standing gap in how the world communicates about energy. The Gmedia Council Directory will serve as the foundation for the world’s top engineers and industry leaders, connecting innovators and implementers with capital, partnerships, and public engagement – to power the future.
In her world, complexity is a constant, and being decisive, strategic, and trusted is everything.
“Communicating during a crisis is more than a skill—it’s a responsibility,” Katja adds. “People don’t just want to be informed. They want to believe you have a plan. That’s where real leadership begins.”