Famous brand presents a new era of cooking – with the first outdoor kitchen “Dreams”, the intelligent cooking system “M Sense”, and the world premiere of the first steam drawer
At IFA 2025 in Berlin Miele presented numerous premieres. Together, these innovations expand Miele’s portfolio with connected, convenient and enjoyable cooking solutions for indoors and outdoors, ushering in a new era of cooking.
“In an increasingly complex world, our customers are looking for reliable innovations that simplify everyday life and create special moments. This is exactly what we deliver with our new products at IFA They are at the core of our Cooking Innovation Initiative and embody the highest standards in quality, design, innovation, and sustainability. In doing so, we are ushering in a new era of cooking”, says Dr Reinhard Zinkann, Executive Director and Co- Proprietor at Miele.
THE FIRST MIELE OUTDOOR KITCHEN “DREAMS” BRINGS PREMIUM COOKING EXPERIENCES OUTDOORS
With its new “Outdoor Cooking” product category, Miele is tapping into a growing market segment that expands its business model effectively. “More and more people around the world are discovering the outdoor living lifestyle,” says Dr Axel Kniehl, Executive Director Marketing & Sales. “With Dreams, we are now bringing the special Miele cooking experience outdoors for the first time. This modular outdoor kitchen can be customized and combined minimalist design, intelligent technology and Miele’s premium standards. Our customers can enjoy special moments and perfect results with family and friends, all with the trusted Miele quality – both indoors and outdoors. It sets a new benchmark for outdoor cooking”. The Dreams modular outdoor kitchen comprises numerous individually combinable modules, from multiple gas barbecues to a hob, sink and outdoor refrigerator, as well as an extensive range of over 60 perfectly coordinated accessories. One highlight is the “Fire Pro IQ”, an intelligent gas barbecue that automatically regulates temperatures and grills entire dishes independently. This ensures perfect results without constant monitoring and frees up more time to spend with guests and family.
STEAM DRAWER: BAKING, REHEATING, AND STEAM COOKING IN ONE NICHE
With the steam drawer, Miele is presenting a world premiere at IFA – creating space for new possibilities in kitchen planning with cooking experiences at the highest level. Thanks to its minimalist design and height of just 14 centimeters, the drawer adapts to individual requirements, from urban living environments to open-plan kitchen concepts. Thanks to Dual- Steam technology and more than 100 automatic programs on the appliance, vegetables, sousvide, or everyday applications such as heating and defrosting are effortless. The capacity is sufficient for up to four people. Convenient details such as lid opening at the touch of a button and integration into the Miele app* make operation and control easier.
FURTHER HIGHLIGHTS AND INNOVATIONS AT IFA
Miele presented several new products at the IFA kick-off in July: the new downdraft extractor with integrated ambient lighting creates atmospheric accents in the kitchen, while the large- format MasterCool refrigerators set standards in convenience and design. A highlight in floor care: the cordless Triflex HX3 Plus Aqua converts from a standard vacuum cleaner to a wet cleaner in the blink of an eye thanks to the Aqua Twister Pro floor nozzle. Two functions in one appliance make everyday life so much easier and provide maximum flexibility.
DIGITALIZATION, AI, AND SMART EXTRAS FOR GREATER CONVENIENCE AND SAFETY
Digitalization and AI are key drivers for greater convenience and efficiency in the home, and Miele is bringing this progress into the kitchen. With the “FoodView” feature in the new MasterCool refrigerators, users can always keep an eye on the contents. Several camera images taken when the door was last closed are provided via the Miele app. This makes planning and spontaneous shopping easier, while also preventing food waste.