In the elegant setting of the Yugoslav Film Archive, the Diplomacy & Commerce magazine celebrated its 10th anniversary in the presence of numerous guests and long-standing friends of the editorial team.
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As a special segment of the celebration, twenty-two Diplomacy & Commerce Awards for 2026 were presented to individuals, companies, and institutions that have made outstanding contributions to Serbia’s economic, social, and humanitarian development.
The award winners were selected by a distinguished jury composed of Marko Čadež, Vladimir Gak, Milan Antonijević, Veselin Jevrosimović, Tijana Palkovljević Bugarski, Igor Černiševski, Stevan Ristić, Milica Pražić, Danijela Popović-Jurić and Princess Ljubica Karađorđević.
Opening remarks were delivered by Robert Čoban, who presented the magazine’s platforms and regional reach, and Usame Zukorlić, in charge of reconciliation, regional cooperation, and social stability in the Government of Serbia.
On behalf of the Government, Zukorlić congratulated the anniversary and recalled that when the project was launched ten years ago, its mission was to connect diplomacy and business, as well as Serbia and the world. “Today, a decade later, we see that the project has become a strong pillar in understanding ideas, promoting best practices, and strengthening international relations,” he stated, emphasizing that there can be no long-term economic stability without social stability, nor successful business in the region without genuine reconciliation and open regional cooperation.
He added that the diplomatic corps and business community play a key role, as their investments and projects connect people across borders, while their commitment to sustainable development significantly supports local communities and overall social stability.
Addressing the audience, Milan Antonijević noted that the Diplomacy & Commerce awards remind us that the economy only has meaning when it is connected with values such as solidarity, sustainability, and openness. “We are not only celebrating projects and results, but people and institutions who understand that true success is not individual, but shared,” he said, congratulating the winners for pushing the boundaries of what we consider possible in society.
At the very beginning of the ceremony, the Diplomacy & Commerce Humanitarian Lifetime Achievement Award was presented to Princess Katarina Karađorđević. She expressed her gratitude and emphasized that more than three decades of humanitarian work would not have been possible without the generosity and dedication of those who supported her efforts.
“Without the generosity and commitment of all those who have supported my vision, it would not have been possible to bring comfort, hope, and smiles, and to improve so many lives through our joint efforts. This award will serve as a lasting inspiration for all of us to continue our mission of helping those most in need, as there is no greater fulfillment than knowing you have made a meaningful and lasting difference in someone’s life.”
The award was presented to her by journalist and writer Duška Jovanić.
During the ceremony, the following awards were presented:
The Diplomacy & Commerce Award for Best CSR Campaign was presented to Air Serbia for the project “Uniforms Get a New Purpose.” The award was received by Bojana Knežević and representatives of the humanitarian organization “Dečje srce,” and presented by Jelena Medaković.
The Diplomacy & Commerce Award for Support to Cultural Institutions and Artists was awarded to Mozzart Foundation for the campaign “Theatre of Humanity.” The award was accepted by Jelena Zrnzević and presented by Marija Radulović Tikvicki.
The Diplomacy & Commerce Award for Humanitarian Work was presented to Rade Končar Electrical Engineering School for the project “Student Parliament Humanitarian Actions.” The award was received by students and presented by Radman Šelmić.
The Diplomacy & Commerce Award for International Promotion of Cultural Heritage was awarded to Museum of Yugoslavia. The award was accepted by Director Neda Knežević and presented by Tijana Palkovljević Bugarski.
The Diplomacy & Commerce Award for Green Economy and Sustainable Development Projects was presented to Vojvodinašume. The award was received by Marko Marinković and presented by Milica Pražić.
The Diplomacy & Commerce Award for Business Innovation (Company Category) was presented to Japan Tobacco International for the launch of the Ploom AURA device in Serbia. The award was accepted by Dana Karanović and presented by Dragana Todorović.
The Diplomacy & Commerce Award for Business Innovation (Product Category) was awarded to Tavex Zlato & Srebro for its digital platform. The award was received by Georgi Hristov and presented by Jelena Zvekić.
The Diplomacy & Commerce Award for Digital Transformation was presented to CORIS Assistance for the “24SAFE” mobile application. The award was accepted by Darko Stupar and presented by Vuk Šćekić.
The Diplomacy & Commerce Award for Best Media Relations (Institution Category) was awarded to Novi Sad Theatre. The award was accepted by Judit Ferenc and presented by Mihajlo Pavić.
The Diplomacy & Commerce Award for Best Media Relations (Embassy Category) was presented to Embassy of Mexico in Serbia. The award was accepted by Ambassador Carlos Felix Corona and presented by Kevin Colgan.
The Diplomacy & Commerce Award for Best CSR Campaign with Social Impact was awarded to Heineken Serbia for the campaign “When rounds go, driving stops.” The award was accepted by Biljana Bobić Subin and presented by Nataša Đurđević.
The Diplomacy & Commerce Award for Most Professional Media Personality was presented to Drago Jovanović and awarded by Jelena Zorić.
Special awards were also presented:
The Special Award for International Hospitality and Multicultural Destination was presented to Palmanova Designer Village and awarded by Larisa Ham.
The Special Award for Digital Innovation in Service of Citizens was presented to Novi Sad Gas and awarded by a representative of the Embassy of Libya in Serbia.
The Special Award for Contribution to Major International Sporting Events was presented to UNIQA Insurance and awarded by Jelena Sadler.
The Special Award for Excellence in Green Energy Transition was presented to ElevenEs and awarded by Aleksandar Goračinov.
The Special Award for Excellence in Social Impact and Brand Authenticity was presented to Lisca and awarded by Jelena Peličić.
The Special Award for Excellence in Transport Services was presented to Air Montenegro and awarded by Nebojša Đoković.
The Special Award for Gold Standard in Patient Care and Trust was presented to Confident Clinic and awarded by Marko Platiša.
The Special Award for Excellence in Mountain and Ski Resort Industry was presented to Olympic Center Jahorina and awarded by Nataša Maksimović.
The Special Networking Award “Miodrag Bogić” was presented to Živorad Vasić by Niko Laković and Milka Bogić.
The event was supported by Vista Rica, Gold Gondola Zlatibor, and Rubin Kruševac.