Kata Pavlović, Zepter Croatia CEO : Hyperlight Eyewear – health is not a luxury, it is a basic human right

These glasses are not a fashion accessory, but a scientifically based solution that protects, optimizes, and regenerates – from the level of the eye to the neurological functions of the brain.

In a time when we are exposed to numerous challenges of modern life – from information overload to pervasive digitalization and stress – health becomes a key value, and prevention a necessity. Visual perception and eye protection take centre stage in this context, since vision is not just a sense – it is our window to the world. At Zepter International, a company that has been building its mission for over three decades on the intersection of science, technology, and health, we have created an innovative response to the challenges of the modern age: Hyperlight Eyewear glasses.

Science behind the Lens: The Nobel Prize as the Foundation of Innovation

Hyperlight Eyewear is based on the application of Fullerene C60, a revolutionary molecule for whose discovery three scientists – Harold Kroto, Richard Smalley, and Robert Curl – were awarded the Nobel Prize in Chemistry in 1996. This unique carbon compound possesses exceptional biophysical properties: it is antioxidant, stabilizing, and regenerative. In the context of Hyperlight glasses, the fullerene layer on the lenses not only filters harmful UV and HEV (blue) rays but also transforms them into a light spectrum that promotes health: the green, yellow, orange, and red parts of the electromagnetic spectrum. Thus, the glasses do not merely provide passive protection, but they actively support homeostasis in the body – they harmonize brainwaves, stabilize the endocrine system, and regulate mood and circadian rhythm.

Benefits of Hyperlight Eyewear: Multidimensional Impact on Health

Hyperlight Eyewear acts simultaneously on multiple levels:

  • Visual acuity and perception – thanks to eight ionic coatings made with IonCoat K+ technology, reflection is reduced to less than 1%, which lessens eye strain and enhances image contrast. This is especially important for professionals, diplomats, scientists, artists – anyone who spends hours in front of a screen during the day.
  • Neurological functionality – the filtered light affects the pineal gland and hypothalamus, key glands for hormone regulation. It stimulates the production of serotonin and melatonin, hormones responsible for good mood, biological rhythm, and deep, restorative sleep.
  • Cognitive clarity and focus – studies show that prolonged exposure to blue light reduces concentration and causes mental fatigue. Hyperlight Eyewear restores the user’s capacity for focus, creativity, and emotional stability.
  • Eye health – protects against photo-oxidative stress, dry eyes, digital eye strain, blurred vision, and digital eye syndrome symptoms.
  • Prevention of long-term damage – shields the eyes from macular degeneration, cataracts, and degenerative changes caused by UV radiation.

Who is Hyperlight Eyewear intended for?

The short answer would be: everyone. But to be more specific, I would say: for people who use computers, tablets, and smartphones daily (especially managers, students, programmers, journalists, architects…), as well as professionals exposed to long hours of artificial lighting (office environments, conference halls, media lighting). I would also mention frequent travellers and individuals who often change time zones and disrupt their circadian rhythm. Naturally, these glasses are ideal for people with sensitive eyes, allergies, insomnia, or migraines. Or, to put it very clearly – for everyone who values prevention, longevity, and clarity of perception.

As the CEO of Zepter Croatia and someone who has lived this philosophy for years, I deeply believe that health is not a luxury – it is a basic human right. Hyperlight Eyewear perfectly embodies our mission: to offer people technological tools that are functional, effective, and at the same time, aesthetically outstanding.

In a time when we speak daily about sustainability and resilience, innovations like these are the right answer: long-term, scientifically validated, and aimed at preserving human health as a whole – because investing in vision means investing in health.

Our users come from various sectors – from diplomacy and politics to science, the arts, and sports. What unites them is an awareness of the importance of prevention, optimization, and longevity. That is why I am proud to say that Hyperlight Eyewear is more than just a pair of glasses. It is a symbol of a paradigm shift – from passive protection to active regeneration.