The new Club de Nuit BLING perfume of the Armaf brand was formally presented at an exclusive event in the Sava Center in Belgrade, which gathered a large number of famous personalities, influencers from the region and the world, as well as the media, turning the city into a real fragrance stage inspired by Dubai. The promo face of the perfume is Ebraheem Al Samadi, the international star of the Netflix series Dubai Bling.
Among the guests were numerous stars of the Netflix series Dubai Bling (Ebraheem Al Samadi, Jwana Karim and Farhana Bodi) and many others, while influencers and lifestyle creators additionally contributed to the atmosphere of the evening, which is already being talked about on social networks.
The central moment of the evening was the spectacular grand reveal of the Club de Nuit BLING perfume, a fragrance that symbolizes self-confidence, distinctive style and strong presence. Inspired by the spirit of Dubai and the Dubai Bling series, BLING is designed as a fragrance for those who want to be noticed and remembered.
As part of the entertainment program, a special impression was made by the performance of Tomisha Monae, whose strong vocals and stage interpretation further emphasized the glamor of the evening. The program was completed by the art project ONE PEOPLE – a multidisciplinary concept that combines opera tradition, electronic music and visual spectacle. The project is led by Mattia Zanatta, a tenor and composer educated in Venice, and Angela Kassiani, a soprano and actress known for her strong vocal and dramatic expression.
In collaboration with the Armaf brand, Ebraheem – known as MR BLING – brought his vision of contemporary luxury and modern glamour, giving the perfume an authentic and globally recognizable identity.
Armaf Club de Nuit BLING symbolizes elegance, light and confidence. The modern woody-aromatic fragrance opens with fresh citrus notes, the heart brings a sparkling floral accord, while the base develops a warm and sophisticated trace of velvety wood and vanilla. Inspired by the spirit of Dubai, BLING was designed as a strong statement – a fragrance for those who want to be noticed and remembered, and you can find it at Almara perfumeries in Belgrade, Novi Sad, Niš, Sarajevo and Skopje. It is also expected in Zagreb soon!
The realization of the event is due to the company DP Lux Group, one of the leading European distributors of perfumes and premium skin care cosmetics, which has been bringing the world’s most famous brands to the audience in the region for years.
