Peter Ferluga : We design products and experiences.

Combining quality, design, and tradition in small domestic appliances it’s definitely a big challenge. 

Croatian consumers have shown a growing interest in products that offer high quality and superior design and become increasingly discerning in their preferences, they actively seek out products that offer not only reliable performance but also contribute to the visual appeal of their living spaces, for Diplomacy&Commerce, Focus on Italy, says Peter Ferluga, Commercial Manager Balkans at De’Longhi Group. The appreciation for such products reflects a broader global trend where consumers increasingly prioritize both functionality and aesthetics in their purchases, says Mr. Ferluga.

1.The De’ Longhi Group is one of the world’s leading players in small domestic appliances associated with the world of coffee, the kitchen, air conditioning and home care. How challenging is it to combine quality, design, tradition in one?

Each aspect brings its own unique considerations and demands attention to detail. Quality is paramount because customers expect appliances to perform reliably and efficiently. This requires rigorous testing, sourcing premium materials, and maintaining high manufacturing standards. We design products and experiences. Design complements quality by enhancing functionality and aesthetics. It’s about creating products that not only excel in performance but also add visual appeal to any home environment. Balancing tradition with innovation is key; respecting heritage while embracing modern advancements. Ultimately, it’s about understanding the needs and preferences of consumers while staying true to the brand’s identity

  1. How much did the crisis and inflation affect business? What do the specific numbers say? How do you rate the competition on the market?

In every crisis and period of inflation, it’s crucial to remain vigilant and identify potential opportunities. While consumption patterns may shift, people’s inherent need to spend wisely persists. This is where we must excel, distinguishing ourselves from competitors and enticing consumers to choose our products. Healthy competition in the market serves as motivation, propelling us to surpass barriers and strive for excellence

  1. In your opinion, what are the business conditions in Croatia? What should be fixed, and what would you praise?

Since Croatia joined the Schengen area and adopted the Euro, there has been a noticeable upswing in the country’s economy. It’s become far more dynamic compared to previous years. Undoubtedly, Croatia’s economy is closely tied to tourism, and we’ve witnessed significant growth in this sector in recent times. However, I believe it’s crucial for Croatia to diversify its economic base. While tourism is essential, it shouldn’t be the sole focus. Attracting foreign investments and placing greater emphasis on production industries, rather than solely relying on services, can provide a more balanced and resilient economy in the long term.

  1. As a regional company, what differences in business and what similarities would you single out in the countries you cover?

Each country possesses its own unique characteristics. As the overseer of operations in 10 diverse countries, I find myself fully immersed in the rich mosaic of their habits, languages, and consumer preferences. With the gradual increase in economic prosperity across these regions, there’s a noticeable surge in demand for premium products.Take coffee, for instance; the market maturity varies significantly from one place to another, necessitating tailored approaches for each one.

Our primary focus remains on educating consumers about the merits of our coffee machines. Consider the cost-effectiveness: brewing an espresso at home using our machines significantly reduces expenses compared to buying one at a café. Moreover, with proper maintenance, the quality of coffee delivered by our fully automated machines remains consistently high.

Across all markets, there’s a prevalent culture of coffee consumption in the café. This presents an excellent opportunity for us to underscore the advantages of enjoying coffee at home, particularly given the anticipated rise in caffee prices in the future.  By seizing this opportunity, we not only meet current preferences but also anticipate and address future trends in consumer behavior, ensuring our continued relevance and success in the market.

  1. What is DeLongi Croatia preparing for us in the coming period?

In the upcoming months, we’re preparing to luch a lot of new products that enforce our commitment to excellence. Our new products combine the latest technology with beautiful design and easy-to-use features.
Our upcoming products, ranging from sleek kitchen appliances to advanced coffee machines, are crafted to enhance your daily life. Whether you love coffee, cooking, or simply appreciate quality, our new lineup has something for everyone. Stay tuned for updates as we prepare to launch these innovative additions to our collection.