Top Football is the biggest blockbuster

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One of the most profitable global businesses in recent years is the transfer of sports events that attract millions of viewers every day. This is the theme of the panel called “Soccer Who Keeps The Price High” at the NEM conference in Dubrovnik this June. Everyone wants to be in this race for money, time, new technologies. The highest price holds the soccer league around which unimaginable amounts turn. The cost of broadcasting soccer rights in Europe is only climbing, and the most profitable European league around which the lynx is always English are Italian.

Tv rights for football competitions and matches appear to be made of gold. What makes football the most expensive sport, at least in Europe? Who actually makes the decisions and who buys those rights? Do TV rights for football footwear and other TV rights rise? All of these questions will be answered by top experts from the region, in NEM 2018: Nikola Francetić, Director of Content, Media and Broadcasting, Telekom Austria Group; Richard John Brešković, Marketing Director, Hrvatski Telekom; Radisav Vulićević, Director, Arena Sport; Victor Blundell, senior vice president for Eastern Europe, Middle East, North Africa and Turkey, IMG Media under the moderator column of Croatian editor-in-chief Ivica Blažička.
“Football has long since ceased to be just a game, the biggest business in all its aspects,” said Arena Sports Director Radislav Vulićević. “Such a price of football as a sport did not diminish the value of television rights. Their sales are in two directions. One is on commercial television, the other on pay platforms. One lives most of the commercial, the other is the distribution. Every reseller lives on a competitive market, but there is a lot of expectations for them, but for the amount being sent as a final offer, the main word has a calculator, no matter how many individual football programs, with regard to attractiveness and image, carry the UNIQUE prefix. The increase in official bids does not generally affect the prices of other sports rights, but also the price of other content (non-sports content). Every honor to Hollywood, but top football is the biggest blockbuster. ”
Sports on Pay TV platforms
The English club Manchester United became the world’s biggest football club in 2016, reaching record $ 735 million at the end of the season. What is interesting is that at least in English clubs the lowest share of revenue comes from the sale of tickets and spending on the day of the match and the commercial revenue from the sale of equipment, and that the television royalties have a key role to play.
With 5.5 billion pounds of domestic TV rights, the Premier League in the period from 2016 to 2019 earned an additional three billion pounds of television rights on the international market. This is one of the reasons why the English Premier League is the third most powerful professional sports league in the world behind the US baseball (£ 9.5 billion) and American football (£ 13 billion).
“Almost all Pay TV platforms offer users plenty of diverse and valuable content. The most important and best-in-class film, lifestyle, documentary, music and children’s contents are present on all platforms. In addition, there are a number of channels that can almost be replaced by almost every channel from these genres. Sport and sports live broadcasts of the most competitive are almost the only substantive difference between a platform that can not be replaced by similar content. This is also the main advantage of the Pay TV platform compared to the global OTT platform. As platforms and television contend for the acquisition of rights for premium sports, their value will not fall, “said Nikola Francetić, director of content, media and broadcasting at Telekom Austria Group.
Senior VP of IMG Media, the global sports, media and event leader, Victor Blundell, has been conducting all media activities in Central and Eastern Europe, Turkey and the Middle East and North Africa for 15 years, looking forward to a panel at the NE and a price discussion football:
“No 2018 is a great place to meet with leaders and discuss media development,” said Blundell, who has acquired and sold audiovisual rights in a variety of football tournaments and leagues in Eastern Europe, including the English Premier League, La Liga and Spain Italian Serie A

 

 

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