On Istria’s western coast, a new resort brings together family holidays, contemporary luxury, world-class wellness and destination-led experiences, creating a new way to experience the Adriatic.
Nestled between the sea and the historic heart of Poreč, Pical Resort blends contemporary hospitality with the relaxed spirit of the Mediterranean. Surrounded by pine forests and located just a short stroll from the UNESCO-listed Euphrasian Basilica and the town’s charming old streets, the resort is a place where the cultures, flavours and traditions of Croatia, Slovenia and Italy naturally converge.
Its story is closely linked to the historic Parenzana railway, once connecting Poreč and Trieste and today transformed into one of the region’s most scenic cycling and hiking routes. The spirit of Parenzana is woven throughout the resort – from the cycling and walking trails that begin at its doorstep, to wellness rituals inspired by movement, carefully considered design details and a culinary philosophy that celebrates the shared heritage of three neighbouring countries.
One Resort, Three Ways to Stay
Pical Resort brings together three complementary accommodation concepts, each designed around a different travel style while forming part of one seamless destination. At the heart of the resort, Pical Hotel combines contemporary design with a relaxed Mediterranean atmosphere and direct access to the resort’s main facilities. Pical Family Hotel is dedicated to family holidays, offering spacious accommodation and experiences designed around the rhythm of family life, where activities and facilities naturally flow from one part of the day to the next. For guests seeking a more exclusive stay, Pical Suites offers enhanced privacy, personalised service and dedicated spaces designed for a more intimate and relaxed experience. In total, the resort features 514 accommodation units, ranging from all-inclusive family rooms and swim-up rooms to spacious suites. Every room has been designed to allow guests to shape their stay entirely at their own pace.
A World of Family Fun
For families, Pical is a destination in its own right. More than 8,000 square metres are dedicated to children and families, creating a space where learning, play and care come together naturally throughout the day. Parents can fully relax knowing their children are enjoying professional all-day care at the Maro Club, while teenagers have dedicated spaces for socialising, gaming tournaments and creative workshops. A rich programme of themed Pical academies encourages children to discover new interests and develop new skills, from sports activities and swimming lessons to creative workshops and STEM-inspired learning experiences. The resort’s family facilities extend far beyond childcare. PlayLand, the largest indoor play and learning centre in the region, features Smart Play zones, gaming arenas and a theatre for live performances and screenings. Outdoors, SpacePark transforms astronomy into an interactive adventure inspired by the renowned Višnjan Observatory, while the JumpOn indoor trampoline park promises hours of energetic fun.
A Culinary Journey Across Borders
Three restaurants – More, Quattro Terre and Parenzana – form the foundation of the resort’s gastronomic offer, while the Dine Around programme extends the experience beyond the resort itself, connecting guests with some of the most exciting culinary destinations in Poreč and the surrounding region. Among them is Harry’s Piccolo Poreč, led by acclaimed chefs Matteo Metullio and Davide De Pra of Trieste’s two-Michelin-starred Harry’s Piccolo, where the culinary traditions of Croatia, Italy and Slovenia are reimagined through a contemporary lens. Guests can also discover JAZ by Ana Roš, a vibrant dining concept by Slovenia’s renowned chef that reimagines regional flavours in a relaxed and contemporary way. At Miramare by Fratelli Cerea, the renowned Italian family behind the three-Michelin-starred Da Vittorio, Italian culinary traditions meet the flavours of the Adriatic in a refined waterfront setting. The experience continues at Spinnaker, known for its creative interpretation of seafood and Istrian gastronomy, while those seeking a more relaxed atmosphere can explore Fogo by Bekal, where dishes are shaped by fire and smoke. Poolside and beachfront venues, including Purobeach Club & Restaurant, complete the offer with a vibrant blend of Mediterranean, Asian and Latin American influences, served in a laid-back seaside setting shaped by the brand’s signature lifestyle concept. The culinary experience is complemented by ten bars spread throughout the resort, from beach and pool bars to elegant lounges. Among them, Pical Rooftop Bar by Laurent-Perrier stands out with panoramic views of Poreč and the Adriatic, offering one of the most spectacular sunset settings on Istria’s western coast.
ESPA at Pical
Wellbeing holds a special place at Pical Resort. Home to Croatia’s first ESPA-branded spa, the resort introduces one of the world’s most respected wellness brands to the Adriatic coast. Inspired by the landscapes of Istria, the spa invites guests on a multi-sensory journey through carefully designed spaces that reflect the region’s diverse natural scenery. Treatments combine ESPA’s internationally renowned expertise with local ingredients such as olive oil, sea salt and Mediterranean herbs, creating a harmonious blend of global excellence and local character. Alongside signature treatments, detox programmes and recovery rituals, the spa also offers experiences tailored to families, children and teenagers, embracing a holistic approach to wellbeing that spans generations.
Where the Adriatic sets the pace
At Pical Resort, the sea is more than a backdrop – it is an integral part of the experience. Stretching along almost a kilometre of coastline, the resort’s beaches and pools have been designed to accommodate different moods and styles of holiday. Three distinct beach zones allow guests to choose their preferred atmosphere, from tranquil pine-shaded areas dedicated to relaxation, to a lively seafront promenade with views of Poreč’s historic centre, and a family-friendly beach ideal for all-day seaside enjoyment. Guests can also enjoy eleven indoor and outdoor pools, ranging from family-focused areas to more relaxed spaces overlooking the Adriatic. A highlight of the resort is Purobeach, the first international beach club of its kind in Croatia. Known globally from destinations such as Mallorca and Barcelona, Purobeach brings together Mediterranean lifestyle, music, gastronomy and wellbeing in one elegant seaside setting. Designed as an all-day destination, it moves effortlessly from slow mornings by the pool and sea to leisurely lunches, signature cocktails and evenings shaped by resident DJs and the iconic Puro Music concept. The restaurant blends Mediterranean ingredients with Asian and Latin American influences, while the Garden Spa by ESPA creates a natural connection between wellbeing and the outdoors.
Active by Nature
For active travellers, Pical Resort offers direct access to the 123-kilometre-long Parenzana Trail, one of the region’s most celebrated cycling routes. The resort’s Bike Centre serves as both a starting point for guided tours and a fully equipped hub featuring a pump track and professional cycling facilities for riders of all ages and abilities. Guests can also enjoy tennis courts, water sports and a varied programme of daily fitness activities.
A New Meeting Point in Istria
Beyond leisure travel, Pical Resort is also home to the largest and most advanced event centre in Istria. Designed to support year-round tourism, Pical Event Centre offers 2,200 square metres of flexible event space, including a congress hall and multiple meeting rooms capable of hosting up to 1,200 delegates. Its location, just a short walk from Poreč’s historic centre and surrounded by the resort’s restaurants, wellness facilities and outdoor experiences, creates a setting where business and leisure naturally intersect. Conferences, incentive programmes, corporate gatherings and private events benefit from modern infrastructure while remaining connected to the destination itself – from Istrian gastronomy and cultural heritage to the Adriatic coastline just outside the door.
A Resort Designed Around Choice
Pical Resort has been conceived as a destination where different styles of travel naturally coexist – from family adventures and active escapes to wellness retreats, gourmet experiences and evenings spent by the sea. Its defining quality lies in the freedom it offers: the freedom to shape each day according to personal preferences and create a holiday that feels entirely your own. In that flexibility, and in its deep connection to the destination that surrounds it, Pical represents a new expression of contemporary Mediterranean hospitality.
Art at Pical
Art has long been part of Valamar’s story, and at Pical Resort it becomes an integral part of the guest experience. More than 250 artworks and 200 art photographs are displayed throughout the resort, creating a visual narrative inspired by the landscapes, history and cultural heritage of Istria. The collection brings together works from Valamar’s long-standing art legacy, which dates back to the 1960s, alongside contemporary pieces by artists from Istria and across Croatia. Inspired by the spirit of the Parenzana trail, the artworks explore themes of movement, connection and place, appearing throughout public spaces, restaurants and accommodation areas. Rather than functioning as decoration, art is woven into the identity of the resort, offering guests another way to discover the stories, traditions and creative spirit of the destination.