Chirita will be responsible for operations in Croatia, Slovenia and Bosnia and Herzegovina. As CEO of Coca-Cola Adria, he succeeds Gjorgjij Hristov, who took over as CEO of Coca-Cola Greece and Cyprus.
“It is a great honor to lead Coca-Cola in markets where our brands are so deeply embedded in local culture and everyday life,” said Chirita. “I look forward to working with our talented teams and partners to jointly launch a new chapter of innovation and shared success across the region,” he added.
Prior to this, Chirita served as Director of Coca-Cola Franchise Operations in Italy, where he managed the strategic and operational program in one of the company’s most important European markets.
During his career, he also held key leadership positions in Romania, the Czech Republic and Slovakia, specializing in revenue growth management and business transformation. He completed an MBA at IMD Business School and earned a Master’s degree from the Faculty of Economics at the University of Bucharest.