Novaston, a unique real estate, asset and proprety platform, for five years has been a partner with Austrian company Immofinanz, one of the largest retail investors in Serbia when it comes to developing retail parks.
The companies Novaston Asset Management, Novaston Project Management, Novaston Facility Management and Novaston Marketing Consultancy, as the part of Novaston platform, have been mandated by IMMOFINANZ to operate and provide asset, property, project, facility and marketing services of six STOP SHOP retail parks in Serbia, brand owned by Immofinanz, while from August they will also be in charge of STOP SHOP retail park in Sremska Mitrovica.
“Cooperation with our long-term partner and client Immofinanz has proven to be very succesful in the past. After the setup, operative and asset, property, project, facility and marketing services of STOP SHOP retail parks in Serbia, Novaston was trusted with development and upgrade of their recently acquired retail parks in Croatia, in Osijek and Valpovo. The first task is the rebranding phase of the existing retail parks, a process which will be in capable hands of our company Novaston Project Management. Further on, it’s necessary to create and adapt long term (re)leasing strategy, taking into account the current tenant mix and market situation, which will be overseen by Novaston Asset Management. Novaston Marketing Consultancy team will be in charge of all advertising activities, with the goal of creating a stronger reputation and attracting additional visitors. Of course, another challenge is the process of implementing our operating system while taking into account legal obligations and regulations in Croatia, in order to achieve the maximum value of retail parks. This is just another step in growth of Novaston platform.” – said Mia Zečević, CEO of Novaston.