ALQVIMIA Soul & Beauty Day brought together experts and enthusiasts of holistic wellbeing on the occasion of the second birthday of Zagreb’s ALQVIMIA Store & Spa.
On the occasion of the second birthday of Zagreb’s ALQVIMIA Store & Spa, ALQVIMIA Soul & Beauty Day was held, a full-day program dedicated to beauty, health and personal development that brought together experts in the fields of aromatherapy, psychology, medicine, wellness and leadership, as well as numerous enthusiasts of the holistic lifestyle.
The program took place at several locations in Zagreb – at Europski Trg, at ALQVIMIA Store & Spa and at Ribnjak Park – creating a unique experience that connected education, inspiration and practical workshops.
The day began and ended with outdoor panels that opened up important topics for modern women – from the emotional causes of cellulite and a holistic approach to body shaping, through female self-confidence and the queen archetype, to the authenticity of wellbeing influencers and conversations about hormonal balance, intimate health and aromatherapy.
Throughout the day, visitors could participate in interactive activations of the Mood Bar and the Women’s Energy Barometer, which, through scents and individual recommendations, brought closer the philosophy of the personalized wellbeing approach for which ALQVIMIA is recognizable.
An exclusive Gua Sha Lift & Glow workshop was held at the ALQVIMIA Store & Spa, where participants learned about the ancient facial massage technique, the principles of lymphatic drainage and natural lifting, as well as the importance of aromatherapy in everyday skin care.
A special part of the program intended for media representatives was the ALQVIMIA Leadership Lunch with Drolma Lizcano, heiress and global director of the ALQVIMIA brand. Through a personal story about growing up with the family business, brand development and modern leadership, Lizcano shared the values that have shaped ALQVIMIA for more than four decades – a combination of nature, emotions, science and beauty.
The day ended in Park Ribnjak, where the Art of Transformation program was held. Participants explored the process of personal change and creative expression through a clay modeling workshop, while the evening Aroma & Yoga Flow with carefully selected essential scents brought relaxation and symbolically rounded off a day dedicated to inner and outer balance. ALQVIMIA Soul & Beauty Day once again confirmed that the holistic cosmetic brand ALQVIMIA goes beyond classic skin care – it becomes a way of life in which beauty is viewed through the balance of body, mind and emotions.
