Through an exclusive Priceless™ Experience, Mastercard cardholders gain access to the moments that make the Festival one of the region’s most important social events.
Every August, Sarajevo becomes a place where films are not only watched in cinemas, but discussed at receptions, gatherings, dinners, and events that bring together the region’s cultural, business, and diplomatic communities. This is precisely what makes the Sarajevo Film Festival unique: it is not just a film programme, but one of the region’s most important platforms for networking, connection, and the exchange of ideas.
That is why the 32nd Sarajevo Film Festival, taking place from 14 to 21 August 2026, holds a special place on the European festival map. For more than three decades, the Festival has brought together directors, producers, actors, media representatives, institutional stakeholders, and business leaders from across Europe and beyond, transforming the city into a regional hub for conversation and exchange. For many guests, it is precisely this combination of a high-quality film programme, international audience, and unique atmosphere that places Sarajevo on both their professional and personal calendars year after year.
With Mastercard, this year you too can be part of the conversation. Through an exclusive Priceless Experience, Mastercard cardholders are given access to the Festival from a perspective usually reserved for a select circle of guests.
This specially curated experience opens the doors to the Festival’s defining moments. From the very first evening, the experience begins in the most prestigious way possible, with two tickets to the Opening Ceremony and premiere screening at the National Theatre, followed by the Festival’s opening gala reception. Year after year, this moment brings together representatives of the film industry, international guests, partners, and invitees, giving the Festival its distinctive social dimension.
However, the true value of this experience lies not only in access to exclusive events, but also in the opportunity to experience the Festival as an active participant.
During one festival evening, participants will step onto the Red Carpet for a personalized photo moment, in an atmosphere most people know only from media coverage and photographs. Through the idea that the “Red Carpet big enough for everyone” initiative, Mastercard and the Sarajevo Film Festival have in recent years further developed a partnership rooted in openness, inclusion, and the creation of experiences that connect people with their passions and interests.
Alongside access to ceremonies and exclusive events, the package includes eight tickets for daily screenings of your choice, as well as four additional tickets that can be used for extra screenings or shared with business partners and guests. In this way, the Festival also gains a more personal dimension, giving guests space for their own rhythm, meetings, and experiences that often become just as memorable as the films themselves.
In addition, Mastercard cardholders receive access to festival parties and events for two people, attendance at the official Awards Ceremony at the National Theatre, a surprise concert, a welcome gift package, and dedicated assistant support throughout the Festival.
It is precisely this combination of film, social life, networking, and an immediate, authentic atmosphere that makes the Sarajevo Film Festival such a relevant meeting point for the business and diplomatic communities, where different industries, ideas, and people naturally connect through culture.
More information and reservations are available at priceless.com.
The Priceless Experience is available exclusively to Mastercard cardholders in Croatia and Serbia, for two people, with reservations open until 7 August via priceless.com. The number of packages is limited
