The arrival of Miranda Mladin as Marketing Director has further strengthened the capacities of Studenac, one of the leading retail chains in Croatia, as well as the chain with the largest sales network. Miranda Mladin will have a key role in the further management, development and implementation of the company’s strategic communications.
“We are happy that Miranda has become part of the Studenac team and we are sure that she will enrich the marketing sector with her great experience and strongly support the company’s business with her expert contribution. Strengthened by the knowledge and values that Miranda brings, we remain focused on responding as successfully as possible to the needs of the dynamic market and our customers,” said Michal Senczuk, president of the Studenac Management Board.
Studenca Mladin joined the team from the position of executive director for central marketing and innovation in the Atlantic group, where she spent three years improving numerous marketing aspects of the business.
“Studenac is currently one of the fastest growing companies in Croatia, and at the same time it is going through a significant transformation and digitization of its business. I am happy to have the opportunity to be part of the team in such a dynamic period and to support business development and results. In our activities, we remain focused on customers and their experience, and we are especially focused on strengthening our brand and relationships, as well as socially responsible projects, including new areas of acquired chains and Zagreb. I was welcomed by a great team of colleagues in Studenac and I am looking forward to all the new projects ahead,” said Miranda Mladin, Marketing Director in Studenac.
Miranda Mladin graduated from the Faculty of Economics of the University of Split, and she started her nineteen years of professional experience in 2003 by joining the Henkel company. From 2003 to 2006, she worked in Brand and Trade Marketing management within Henkel Croatia, and in 2006 she went to Vienna and assumed the position of Brand Manager for the region of Central and Eastern Europe. In 2008, he moved to the sales team, holding the position of International Manager of Key Customers, and after returning to Croatia, in 2009, he held the position of Senior Manager of Key Customers. In 2011, she assumed the position of Marketing Director for the Adria region, after which in 2016 she joined the Henkel Global Marketing Unit in Düsseldorf, in the position of International Senior Marketing Manager. In 2018, she returned to Croatia, joining Atlantic Group in the position of Executive Director for Central Marketing and Innovation.