Over the next five years, the Podravka Group plans to invest about HRK 5 billion in the modernisation and digitalisation of production and logistics, marketing and acquisitions, the group said after the Supervisory Board green-lighted its business strategy until 2025.
“The implementation of the adopted strategy includes investment of about HRK 1.7 billion in the modernisation and digitalisation of production and logistics processes, about HRK 1.4 billion in marketing to achieve organic growth, and about HRK 2 billion for acquisitions,” Podravka said in a statement. The group’s Food division will focus on product and packaging development and innovation to increase the availability of products and adjust them to the needs and habits of different consumer groups. The business strategy also sets the criteria for the consideration and selection of acquisitions. With possible acquisitions in the Food division, Podravka aims to strengthen its presence and position on markets to pursue further accelerated growth. The Pharmaceuticals division (Belupo) will focus on strengthening growth on international markets, notably in central and eastern Europe, expanding its portfolio with products in additional anatomical, therapeutic and chemical groups, and boosting growth on the domestic market by introducing new products.