Jagoda Poropat Darrer: Sustainable Marketing

As sustainability emerges being a national concern, more and more consumers expect companies and brands adopt…

Jagoda Poropat Darrer : Successful Brand Communication

It is a fact that the value of brand rises and falls with its communication. A…

Jagoda Poropat Darrer : Corporate Blogging

As a genre of computer-mediated communication, corporate blog represents a unique tool of transmitting company’s stories…

Jagoda Poropat Darrer : Agile Communication in Sales Management

Agile communication differs from traditional communication in setting different tone and principles as well as emphasizing simplicity,…

Jagoda Poropat Darrer : Professional Power Speaking

To make impact, our message or speech should appear not just informational but inspirational. Power speaking…

New issue of Diplomacy & Commerce magazine!

Summer is a time for a bit more relaxed topics, so traditionally the Diplomacy&Commerce team has…