Can Pay TV Channels Track Digital Trends?

| 0 comments

Share This:

The New Europe Market, which will be held from June 11 to 14 in Dubrovnik this year, will open many intriguing issues regarding the future of Pay TV channels and their capture with the general digitalisation.

And this June, guests of the NEM will be able to get the answers to many current issues from the TV industry from the mouth of people with the highest legitimacy in the media industry.

The panel discussion “Pay TV and Digital Content” will be attended by distinguished experts from his field, namely: Salim Mukaddam, General Manager and Vice President for Central and Eastern Europe (CEE), BBC Worldwide; Katharina Behrends, Chief Executive Officer of the NBCUniversal Group for Central and Eastern Europe; John Rossiter, General Director for Central Europe, Sony Pictures Television Networks; Karin Heijink, vice president of content and products, Viasat World Limited; Levente Málnay, Senior Vice President for Central and Eastern Europe, AMC Networks International; Bartosz Witak, Senior Vice President and General Manager for Central and Eastern Europe and Israel, Viacom International Media Networks.
Pay TV in the midst of accelerated digitization and trend changes
The main theme of this panel will be: What are Pay TV channels to keep up with digital trends and how content can help with the uncertain struggle with industry branches that have been cherishing these trends for years. There are many discussions about the impact of SVOD on the traditional pay TV sector, but whether SVOD will pay off Pay TV or both can act together and that one does not rule out another?
Operators have struggled for subscribers over the years using satellite, cable, terrestrial or IPTV infrastructure, so it’s not surprising that their regular goal is to keep existing subscribers at the same time, but also to attract new ones by creating content that will satisfy a wide audience. With the occurrence of SVOD, in a relatively short time, the viewer’s power ratio has changed.
Who emerges as a winner?
Will someone out of this media game come out as a winner or is coexistence quite possible? Karin Heijink of Viasat World Limited clarified the goal of the panel:
“This panel will set the key topic facing traditional Pay TV players in the CEE region and explore how to adapt and keep up with the proliferation of digital content in the transformative media landscape. It will be a lively and honest debate, as always at NEM, which undoubtedly stands out as one of the key TV events in the region of Central and Eastern Europe. It is NOT an event that should not be missed because it brings together and joins leading decision-makers from the region and beyond. ”
Words are also coming from John Rossither, General Director of Central Europe at Sony Pictures Television Networks: “Technological giants have been rocking because they have made the most of the network’s capabilities. The audience continues to consume the same content, only on different platforms. We need to focus on producing content that people will watch. We have to adapt. ”
Nathaniel Katharina Behrends, Chief Executive Officer of NBCUniversal for Central and Eastern Europe, has highlighted NEM as a leading event for key providers and platforms that meet in this area and focus on key trends and topics specific to this region. “Since the first NO, we support and sponsor the event and we are very happy to be growing from year to year,” Behrends said.
The panel moderator Chris Dziadul, editor-in-chief and chief analyst for Eastern Europe, Broadband TV News, also highlighted NEM as one of the leading TV commercials in Central and Eastern Europe, and said: “This year’s event will surely confirm the status of NEMs as well as thanks to a panel discussion entitled “Pay TV and Digital Content” that will explore how the Pay TV sector in the region is adapting and truly succeeding in this rapidly growing digital market. The panel will discuss top executives of international content providers who are strongly present in Central and Eastern Europe. ”

Nathaniel Katharina Behrends, Chief Executive Officer of NBCUniversal for Central and Eastern Europe, has highlighted NEM as a leading event for key providers and platforms that meet in this area and focus on key trends and topics specific to this region. “Since the first NO, we support and sponsor the event and we are very happy to be growing from year to year,” Behrends said.
The panel moderator Chris Dziadul, editor-in-chief and chief analyst for Eastern Europe, Broadband TV News, also highlighted NEM as one of the leading TV commercials in Central and Eastern Europe, and said: “This year’s event will surely confirm the status of NEMs as well as thanks to a panel discussion entitled “Pay TV and Digital Content” that will explore how the Pay TV sector in the region is adapting and truly succeeding in this rapidly growing digital market. The panel will discuss top executives of international content providers who are strongly present in Central and Eastern Europe. “

Leave a Reply

Required fields are marked *.